In the following post, we keep sharing how we managed our SEO Digital Marketing Company website over the second month including our Search Engine Optimisation results followed by the next short plans.
The Plan for the second month was
| Plan | Result | Info |
| Create 10 new posts | Only 8 | The #1 Month Report December 2020 WorkLog The SEO Stuffing Experiment – First results Domain name keyword stuffing “Website coming soon!” for 8 years Alt Text SEO Core Web Vitals vs Pure Client UX GMB |
| Create price information page | DONE | Pricing Policy |
| Create referral page | DONE | Pricing Policy |
| Create free audit pop-up (in the blog) | DONE | |
| Create How-To blocks | DONE 3 | What is Alt Text? Keyword Research Technical SEO |
| Perform regular social media activity | DONE | |
| Establish the KPIs and set targets | NO | |
| Start tracking campaigns (Free Audit in Social Media for example) | DONE | New website build Email Campaign |
| Backlink building | YES |
If you want to check how we did during the first month, please visit: SEO Smoothie Challenge month #1.
What we did during the second month
Here is a list of the tasks we completed during the second month. It is a long and boring list, but anyway, if you are curious and want to check it out, here is a link: January 2021 Work Log
Technical SEO Audit
Here is the Technical Audit 01 Feb 2021. We have noticed some small problems that we fix immediately.
Have we completed our expectations?
Create 10 new posts: We managed to complete 80% of the plan.
Create price and referral information pages: We have established our pricing policy and, as part of our 100% transparency policy, we share not only the prices, but also how they have been calculated.
Create free audit pop-up: It is up and running in the blog section.
Create How-To blocks: We have created them in three places: “What is Alt Text”, “Keyword Research” and “Technical SEO”.
Perform regular social media activity: According to the plan.
Establish the KPIs and set targets: Unfortunately not. Leaving it for the next month.
Start tracking campaigns: Yes, UTM tracking implemented in our “Free new website Audit email campaign”.
Backlink building: Probably not as much as we should. Anyway, we started doing it on the job market, too.
Here we want to share some screenshots from our Search Console after our second month
The Plan for the Third Month
- Create 10 new posts
- Improve the Blog navigation
- Create engaging pop-up for the regular pages.
- Create 3 new How-To blocks
- Create 3 new FAQ blocks
- Perform regular social media activity
- Increase the ranking of some GMB keywords (based on the report)
- Establish the KPIs and set targets
- Create a buyer persona
- Extend the Keywords list
- YouTube Presence – Create and include videos on Website and GMB
- Backlink building