Nowadays, all SEO specialists mainly talk about Website Speed, Lighthouse Performance, Accessibility, Best Practices, SEO Scores, Core Web Vitals, First Contentful Paint, Largest Contentful Paint, Time to Interactive, Cumulative Layout Shift…
These terms may sound complicated to a NON Marketing person, but behind them there are really serious problems that need to be solved.
We would love to solve them by using some magical WordPress plugin or in the worst case we recommend improvements by developers.
You must Test and QA!
The reality is that there are solutions that work very well! The problem is that in many cases they are not compatible with other plugins or there are some additional requirements that you must take care of.
You must have a monitoring service that lets you know if something does not work as expected. Personally, I would recommend something easy to configure and use and of course with a free option – UptimeRobot.
Now I want to ask you again. Which/Who is more important to keep happy: Google or the customer?
Here is an interesting example from a digital agency in Galway, Ireland. The website looks nice and I like it a lot!
The site URL is: https://www.adheredigital.com/.
The website has an excellent Core Web Vitals!
|The Best Practices||86|
|First Contentful Paint||1.1s|
|Time to Interactive||3.7s|
|Total Blocking Time||320ms|
|Largest Contentful Paint||2.8s|
|Cumulative Layout Shift||0.019|
You’re probably already wondering: what do you want to show me? Where is the problem?
The truth is that the client wants to see real content but not something that has managed to fool Google.
Yes, I can wait a bit, but not minutes …
The mobile behavior is absolutely the same.
In the end, I want to show my guess about a probable reason for the problem.