Google Core Web Vitals vs Pure Client UX – Which is more important?
Please note that the case shown is the result of negligence, lack of testing and quality control, or lack of monitoring. On the other hand, there are developers who use some loading effect on purpose, not only to hide defects but mainly to fool google and when it is within a reasonable time for the user, it should not be a big problem.
Nowadays, all SEO specialists mainly talk about Website Speed, Lighthouse Performance, Accessibility, Best Practices, SEO Scores, Core Web Vitals, First Contentful Paint, Largest Contentful Paint, Time to Interactive, Cumulative Layout Shift…
These terms may sound complicated to a NON Marketing person, but behind them there are really serious problems that need to be solved.
We would love to solve them by using some magical WordPress plugin or in the worst case we recommend improvements by developers.
You must Test and QA!
The reality is that there are solutions that work very well! The problem is that in many cases they are not compatible with other plugins or there are some additional requirements that you must take care of.
You must have a monitoring service that lets you know if something does not work as expected. Personally, I would recommend something easy to configure and use and of course with a free option – UptimeRobot.
Now I want to ask you again. Which/Who is more important to keep happy: Google or the customer?
Here is an interesting example from a digital agency in Galway, Ireland. The website looks nice and I like it a lot!
The site URL is: https://www.adheredigital.com/.
The website has an excellent Core Web Vitals!
Mobile Speed 81 out of 100. Is not this just great?
The Performance
91
The Accessibility
83
The Best Practices
86
The SEO
100
First Contentful Paint
1.1s
Time to Interactive
3.7s
Speed Index
2.5s
Total Blocking Time
320ms
Largest Contentful Paint
2.8s
Cumulative Layout Shift
0.019
You’re probably already wondering: what do you want to show me? Where is the problem?
The truth is that the client wants to see real content but not something that has managed to fool Google.
Yes, I can wait a bit, but not minutes …
The mobile behavior is absolutely the same.
In the end, I want to show my guess about a probable reason for the problem.
There is a Scottish proverb that says “Do not judge by appearances. A rich heart may be under a poor coat.” I like it a lot, but when I look for a service or product my judgment always begins with appearances. For example, if you offer an SEO service, I will check how your own website is doing. I will never take advice or buy a service from someone who doesn’t apply it on their own website.
Nowadays, it is very trendy for everyone to write about Core Web Vitals. The posts are usually more or less the same, full of new terms, but they repeat what the official statement says. Here you can see a brief and slightly different opinion.
According to Neil Patel, the FAQ schema can help your site rank higher in less than 30 minutes. Here’s an easy way to find quickly the right questions.
Whenever I see multiple, 5-star reviews, I’m suspicious. The same goes for websites with positive reviews from unknown third-party providers (not Google, Facebook, TripAdvisor, etc.) or websites with “John Doe” and “Jane Doe” reviews. (By the way, our other website seogalway.com uses these popular techniques)
Better Search Visibility with Video Schema Markup. Easy How-To Video Structured Data Step by Step Implementation. Simple Video Structured Data Code Snippet Template.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Due to the high demand of our services, we may not be able to fulfill your order. If this is the case, we promise to recommend you another marketing agency we trust.
Anyway, do not hesitate and contact us to find out how we can help you.
Automated page speed optimizations for fast site performance
