Google Core Web Vitals vs Pure Client UX – Which is more important?
Please note that the case shown is the result of negligence, lack of testing and quality control, or lack of monitoring. On the other hand, there are developers who use some loading effect on purpose, not only to hide defects but mainly to fool google and when it is within a reasonable time for the user, it should not be a big problem.
Nowadays, all SEO specialists mainly talk about Website Speed, Lighthouse Performance, Accessibility, Best Practices, SEO Scores, Core Web Vitals, First Contentful Paint, Largest Contentful Paint, Time to Interactive, Cumulative Layout Shift…
These terms may sound complicated to a NON Marketing person, but behind them there are really serious problems that need to be solved.
We would love to solve them by using some magical WordPress plugin or in the worst case we recommend improvements by developers.
You must Test and QA!
The reality is that there are solutions that work very well! The problem is that in many cases they are not compatible with other plugins or there are some additional requirements that you must take care of.
You must have a monitoring service that lets you know if something does not work as expected. Personally, I would recommend something easy to configure and use and of course with a free option – UptimeRobot.
Now I want to ask you again. Which/Who is more important to keep happy: Google or the customer?
Here is an interesting example from a digital agency in Galway, Ireland. The website looks nice and I like it a lot!
The site URL is: https://www.adheredigital.com/.
The website has an excellent Core Web Vitals!
Mobile Speed 81 out of 100. Is not this just great?
The Performance
91
The Accessibility
83
The Best Practices
86
The SEO
100
First Contentful Paint
1.1s
Time to Interactive
3.7s
Speed Index
2.5s
Total Blocking Time
320ms
Largest Contentful Paint
2.8s
Cumulative Layout Shift
0.019
You’re probably already wondering: what do you want to show me? Where is the problem?
The truth is that the client wants to see real content but not something that has managed to fool Google.
Yes, I can wait a bit, but not minutes …
The mobile behavior is absolutely the same.
In the end, I want to show my guess about a probable reason for the problem.
Whenever I see multiple, 5-star reviews, I’m suspicious. The same goes for websites with positive reviews from unknown third-party providers (not Google, Facebook, TripAdvisor, etc.) or websites with “John Doe” and “Jane Doe” reviews. (By the way, our other website seogalway.com uses these popular techniques)
Better Search Visibility with Video Schema Markup. Easy How-To Video Structured Data Step by Step Implementation. Simple Video Structured Data Code Snippet Template.
Quick and quality backlink building thanks to great opportunities discovered during competitor research. Results in just two days after one hour of work and all that due to a magical list of perfect places to link to your website.
A marketing agency uses deceptive Google ad campaigns to take advantage of clients with no marketing experience offering SEO services that don’t exist.
Fixed header main menu with transparent background “enhances” user experience by covering other elements while scrolling. Mobile Page Speed – 6. Field Data: First Contentful Paint (FCP) – 3.3 s, Largest Contentful Paint (LCP) – 4.1 s. Lab Data: First Contentful Paint – 8.6 s, Speed Index – 18.0 s, Largest Contentful Paint – 30.3 s, Time to Interactive – 24.7 s, Total Blocking Time – 4,240 ms.
This is the second post that updates you on how our challenge is going on. It contains information on what has been planned for the first month, what has been done, conclusions and a plan for the next month. You already know what our Search Engine Optimisation goal is and now is the time to brag and say that locally (in Galway) we are almost there.
The SEO Smoothie January 2021 Work Log Post contains long and boring list tasks and it shows that there is no easy path to success… As we don’t know that easy path we work hard to achieve the results we want to!
In this post, as part of our 100% transparency policy, we will share our Google My Business Ranking.
We received the verification code from Google My Business on 14/01/2021 and now, two weeks later (28/01/2021), we want to show you how our keywords rank.
Please note that the case shown is the result of negligence, lack of testing and quality control, or lack of monitoring. On the other hand, there are developers who use some loading effect on purpose, not only to hide defects but mainly to fool google and when it is within a reasonable time for the user, it should not be a big problem.
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