Google Core Web Vitals vs Pure Client UX – Which is more important?
Please note that the case shown is the result of negligence, lack of testing and quality control, or lack of monitoring. On the other hand, there are developers who use some loading effect on purpose, not only to hide defects but mainly to fool google and when it is within a reasonable time for the user, it should not be a big problem.
Nowadays, all SEO specialists mainly talk about Website Speed, Lighthouse Performance, Accessibility, Best Practices, SEO Scores, Core Web Vitals, First Contentful Paint, Largest Contentful Paint, Time to Interactive, Cumulative Layout Shift…
These terms may sound complicated to a NON Marketing person, but behind them there are really serious problems that need to be solved.
We would love to solve them by using some magical WordPress plugin or in the worst case we recommend improvements by developers.
You must Test and QA!
The reality is that there are solutions that work very well! The problem is that in many cases they are not compatible with other plugins or there are some additional requirements that you must take care of.
You must have a monitoring service that lets you know if something does not work as expected. Personally, I would recommend something easy to configure and use and of course with a free option – UptimeRobot.
Now I want to ask you again. Which/Who is more important to keep happy: Google or the customer?
Here is an interesting example from a digital agency in Galway, Ireland. The website looks nice and I like it a lot!
The site URL is: https://www.adheredigital.com/.
The website has an excellent Core Web Vitals!
Mobile Speed 81 out of 100. Is not this just great?
The Performance
91
The Accessibility
83
The Best Practices
86
The SEO
100
First Contentful Paint
1.1s
Time to Interactive
3.7s
Speed Index
2.5s
Total Blocking Time
320ms
Largest Contentful Paint
2.8s
Cumulative Layout Shift
0.019
You’re probably already wondering: what do you want to show me? Where is the problem?
The truth is that the client wants to see real content but not something that has managed to fool Google.
Yes, I can wait a bit, but not minutes …
The mobile behavior is absolutely the same.
In the end, I want to show my guess about a probable reason for the problem.
There is a Scottish proverb that says “Do not judge by appearances. A rich heart may be under a poor coat.”
I like it a lot, but when I look for a service or product my judgment always begins with appearances. For example, if you offer an SEO service, I will check how your own website is doing. I will never take advice or buy a service from someone who doesn’t apply it on their own website.
Nowadays, it is very trendy for everyone to write about Core Web Vitals. The posts are usually more or less the same, full of new terms, but they repeat what the official statement says. Here you can see a brief and slightly different opinion.
According to Neil Patel, the FAQ schema can help your site rank higher in less than 30 minutes. Here’s an easy way to find quickly the right questions.
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