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Sloppiest SEO Work

Technical SEO Audit of a “Best” Digital Marketing Company

The Sloppiest SEO Work Competition has its second winner – December 2020 Sloppiest SEO Player. Here you can see an interesting SEO interpretation of “The more you have, the more you want”.
Let’s learn something from “the best digital marketing company” in Hyderabad…

On the next link you can read why they drew our attention and why they entered the competition:

December 2020 Sloppiest SEO Candidate #4

Technical SEO Audit, Table of Contents

The Domain Age is an important SEO factor4.5
Creation Date Estimation: 2016-06-16
Number of Indexed pages by Google48
Domain Rating (DR)*11
*Domain Rating is a metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100.
Sloppiest SEO Competition • PR DWS • Domain rating • December 2020 Winner
Domain Authority (DA)*5
*Domain Authority is a metric developed by Moz that is a predictor of how well websites will rank on search engines (from 1 to 100).
Sloppiest SEO Competition • PR DWS • Domain authority • December 2020 Winner

On-Site

On-Site SEO Audit

HTTPS

There should be zero SSL Errors.43
Sloppiest SEO Competition • PR DWS • SSL • December 2020 Winner

Robots.txt

It should existOK

Sitemap.xml

It should existOK

Redirects

HOME page

It should redirect to the domain or to Page NOT Found*NO
*Using of canonical tag is an option.
Sloppiest SEO • PR DWS • Duplicate home page • Sloppy SEO Players

Trailing slash

It should be consistent.NO
There is no redirect or canonical tag in place.
Sloppiest SEO Competition • PR DWS • Trailing Slash • December 2020 Winner

Just like there’s a difference between HTTP and HTTPS, there’s a difference between a trailing slash and no trailing slash. Google counts each one of those as a different URL.

Redirect chains

It should not existNO
Sloppiest SEO Competition • PR DWS • Redirect chains • December 2020 Winner

Error handling

400

It should show Page Not FoundNO
Sloppiest SEO Competition • PR DWS • 404 • December 2020 Winner
Home Page Tests

Home Page SEO Tests

Google page speed

Desktop. The optimization score should be 90% or higher.21
Mobile. The optimization score should be 90% or higher.55
Sloppiest SEO Competition • PR DWS • Mobile speed • December 2020 Winner

JavaScript Errors

There should be zero results.9
Sloppiest SEO Competition • PR DWS • JS Errors • December 2020 Winner

Google’s Lighthouse audit tool

The Performance score should be 80% or higher.18
The Accessibility score should be 100%.0
The Best Practices score should be 80% or higher.64
The SEO score should be 90% or higher.74
Sloppiest SEO Competition • PR DWS • Lighthouse • December 2020 Winner
Screaming Frog

Screaming Frog Tests

The test is done with Respect robots.txt setting.

Sloppiest SEO Competition • PR DWS • Internal elemnts • December 2020 Winner

Page Titles

Missing. There should be zero results.1
Duplicate. There should be zero results.25
Over 65 Characters. There should be zero results.35
Below 30 Characters. There should be zero results.11

Meta Descriptions

Missing. There should be zero results.13
Duplicate. There should be zero results.14
Over 156 Characters. There should be zero results.34
Below 70 Characters. There should be zero results.12

Meta Keywords

Sloppiest SEO Competition • PR DWS • Meta keywords • December 2020 Winner

H1 Tags

Missing. There should be zero results.18
Duplicate. There should be zero results.11
Multiple. There should be zero results.23
Sloppiest SEO Competition • PR DWS • H1 • December 2020 Winner

Images

Missing Alt Text. There should be zero results.9

Canonicals

Missing. There should be zero results.47
Sloppiest SEO Competition • PR DWS • Canonicals • December 2020 Winner

Open Graph Tags

Missing. There should be zero results.47

Duplicate Content

There should be zero results.13
Sloppiest SEO Competition • PR DWS • Duplicate content • December 2020 Winner

PR DWS THANK YOU!!!

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