Frequently Asked Questions Related to SEO Marketing

Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. (Wikipedia)

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility. Technical SEO – Moz

On-Page SEO is called “on-page” because the changes you make to optimize your website can be seen by visitors on your page and every part of on-page SEO is completely up to you.

Off-Page Optimization is enhancing a website’s search engine rankings through activities outside of the website.

The 3 most important factors in determining a high ranking are:
• Highly relevant web copy
• Search-friendly HTML code
• Increasing the Links to your website as they show the level of popularity

We start with an initial research, learning everything about your business objectives, revenue goals and most important KPIs.
After that we establish the SEO Objectives. They should be SMART: – “specific,” “measurable,” “achievable,” “relevant,” and “time-bound”.
When the SEO Objectives are established based on the initial audit it is time to set SEO Metrics and develop short, medium and long term plans as the key to the success is never to lose sight of the end-goals.
Frequently Reporting – The monthly reports should include information about the KPIs against your targets, so you can see exactly what the level of progress is.