The second candidate we have in mind is named:
Wired & Linked
They say “We are a digital agency specialized in creating brands that tell stories that connect with people, but above all, that sell.”
For 5 years of brand creating they have achieved “Bummer!” Moz score 😜 😜 😜
The Domain Rating provided by Ahrefs which shows the strength of a website’s backlink profile is “great” too – 9!
As one of their main services is the SEO – let’s quickly check how well optimized their site is.
Quick Technical SEO
On-Site SEO
Redirects
Security warnings
Mobile Speed
What do you think about “Fast and Furious 9”? 😜 😜 😜
“Screaming Frog” tests
The spider has found 115 Pages. Based on that, you can decide if the number of the reported issues is important or not.
No Response, 500 & 400 Errors
Page Titles
Meta Description
H1
Canonicals
UX
The website is modern and it is more focused on the design trends rather than on converting users into clients. It looks like an additional channel in the Buyers journey but not the main selling (Lead Generation) point. For example, the trendy follow cursor animation is nice but it slows down the user interaction and adds additional difficulties to distinguish the links and important CTAs.
The UX for desktop is probably a bit too modern…
Proyectos(Projects) is a very important page but when I arrived there, honestly, I did not know what I see and what to do…
Firstly, I was waiting 15 seconds watching the pulsing animation until I see 20 words…
It turned out that when you hover some of the Brands you will see the rest of the content…
I have the feeling that there must be better solutions rather than loading all the hidden content in the very beginning…
Here you can see an example of content overlapping.
The Services Page must be very important page but here you can see that the free above the fold space hasn’t been taken advantage of. There aren’t any visible CTAs and you should scroll to see them.
Not to mention that they don’t attract much attention either.
The main thing we want to point out with this candidate is that a modern design does not necessarily mean good SEO and a friendly user experience.
