Our November Winner is a South African Digital Marketing Agency with high ambitions for the Australian market
Here you can see a lot of interesting things:
- How to migrate from old domain to new one avoiding duplicate content pages.
- Proper use of canonical tags.
- How to take advantage of the most visited page for a lead generation.
- And our favourite: Unconventional use of high volume keywords.
As we promised, they already have received our audits. They can be seen and downloaded from the following links:
How to migrate from old domain to new one avoiding duplicate content pages
18 months ago the company changed their domain. There is some redirect functionality in place but it is mainly creating a duplicate content.
The canonical tag is self-referencing canonical.
The problem is that there is another identical page (the right one), which properly uses self-referencing canonical tag too.
Proper use of canonical tags
The site uses self-referencing canonicals…but not exactly.
How to take advantage of the most visited page for lead generation
Here is the list of the top ranked pages worldwide. Let’s take the first page as an example.
It is a blog post. It has 86 links, which is good, but if we look in the details we will see that these are the common links for any blog post – main menu, categories and footer menu.
The next big group are the links to images, which represents all internal links from the blog copy…