Categories
Who NOT to Trust

Use of Google Ads as a marketing channel to promote SEO services

Small research on the SEO competition promoting their SEO services using Google Ads

Spam-style local Search Engine Optimisation website Experiment

In “Who NOT to Trust” category we will share our personal opinion on who we would not trust if we were clients looking for an SEO Service.

These are some of the points that arouse our suspicions when we see them:

  • SEO Companies that use Google ads to promote SEO services
  • Awards Winning Search Engine Optimisation Agencies
  • Google Partner SEO Agencies
  • Search Engine Optimisation Digital Marketing Companies that claim to be the BEST
  • Websites with missing important contact information: address or telephone
  • Spam-style websites: phoney URLs, one long page websites, pushing you to catch the amazing pop-up deals, etc.
  • Websites with positive reviews from unknown third party providers (not Google, Facebook, TripAdvisor, etc.)
  • Websites with “John Doe” and “Jane Doe” reviews

We already made a short announcement on social media that we have created a new spam-style local SEO website (SEO Galway – seogalway.com) and shared that its creation is a part of an SEO experiment.

We want to see what might be the result of minimal SEO effort spiced up with some Google advertising.

I feel obliged to clarify that using Google Ads to promote Search Engine Optimisation services is firmly against our beliefs and will never be used for SEO Smoothie.

On the other hand, if money is more important than how you get it, go for it, you don’t need to use SEO to promote the SEO Services you provide … There is definitely a type of buyer persona who fits this profile.

The first step of the plan was to find an attractive domain name. We were very lucky: seogalway.com

The second step was to quickly build a website, where we reused much of the SEO Smoothie content…

Third thing we did, was applying for Google My Business. I’m curious to see how it will go…

And finally, start planning the SEO Advertisement.

SEO competition from Google Ads

Small research including 6 keywords

Tuesday 02.02.2021, 03:00 am -05:00 am

Test environment: Desktop, Browser Firefox, No Google Account logged, Location – Galway Ireland,

KeywordsSearch VolumeKeywordsSearch Volume
seo2900  
seo agency260  
seo galway110  
seo agency galway0seo agency260
seo company galway0seo company320
seo services galway0seo services390
Tested Keywords

Raw research text data with removed links

03:00 am – 04:00 am
Keywords seo galway
Page & Position URL Title Description Extensions
1, 1, top https://seo-agency-ireland.online (01) 531 477 SEO Agency – Get A Free Quote. – Dublin Based Digital… We’ve Been Helping Clients Across Ireland Get Found Online For Years. Get In Touch With Our Friendly Team Today & Find Out How We Can Help You Too. Experience In All Sectors. Packages To Suit You A Range of Plans For Businesses Like Yours. PPC, SEO & More.   Contact Us Right Now Get In Touch By Phone or E Mail. We’re Always Happy To Help.
1, 2, top www.jandigital.ie   https://www.jandigital.ie/ecommerce-grant-online-trading-voucher-ireland   Web Design Agency – Online Trading Voucher – jandigital.ie Responsive eCommerce website design grant now available with up to 90% funded by LEO. eCommerce Website Grant. Website Development Grant. ‎ Digital Marketing · ‎Web Development · ‎Web Design · ‎Services
1, 3, top https://www.vroomdigital.ie   https://vroomdigital.ie/dmawinner_2020/choose_vroom   IRL’s Performance Agency – Top 5% EMEA – 14 Staff It’s About More Than Just Keeping The Lights On. Time To Partner & Drive On Your Business! Want A Top 5% EMEA Digital Agency Delivering Results For You? That’s… ‎DMA Award Winners 2020 · ‎Top 5% Digital Agency · ‎Global Client List
1, 1, bottom https://www.bark.com/en/ie/in/seo-companies   Best Galway City SEO Freelancers – Prices to Suit All Budgets Get Great Prices From Galway City SEO Freelancers Fast & Free with Bark.com. With Bark.com You Find Top Recommended Pros Fast And Free Today. Local Professionals. 5* Reviews. Get the Best Deal. Experts Nationwide. Multi Lingual Teams. Rating for bark.com: 4.6 – 966 reviews ‎Digital Marketing · ‎SEO Audits · ‎SEO Copywriters · ‎SEO Services · ‎SEO Freelancers Start ASAP – from €289.00/mo – Need to start now · More: there were 3 packages  
Keywords seo
Page & Position URL Title Description Extensions
1, 1, top https://www.seo-agency-dublin.ie (01) 531 477 SEO. Get Your Site Ranked. – Dublin SEO Agency. Altitude Internet, Award Winning SEO Agency Right Here in Dublin. 30 Staff. Est 2014. Helping Clients Websites Get Found Online. Prices To Suit Most Budgets, Call Now For Info. Genuinely Helpful Staff. Monthly Updates. Clients Across Ireland. Transparent Reporting.  
1, 2, top https://www.vinedigital.ie/seo-agency-ireland SEO Services To Fit Your Needs – Partner With Our Experts… We strategise search engine optimisation services to match your needs. We look forward to guiding you on your digital journey: Call Us Today. Data-driven. Award Winning Agency. Google Partner. Services: Complete Digital Strategy, Google Ads, SEO , Content Marketing.  
1, 3, top https://seo-agency-ireland.online (01) 531 477 SEO Agency – Get A Free Quote. – Dublin Based SEO Agency. We’ve Been Helping Clients Across Ireland Get Found Online For Years. Get In Touch…  
1, 4, top https://www.thewebbureau.ie/seo-dublin-ireland   Award Winning SEO Services – The Web Bureau – Dublin Target Users Searching For Your Services & Turn Traffic Into Leads – Contact Us Today  
1, 1, bottom http://www.websiteseo.ie/SEO-cost.php   Low Cost Website SEO – with Money Back Guarantee We can Improve your website listing on Search Engines Optimisation. Get on Page 1. Improve Search Listing.  
1, 2, bottom https://www.beakira.com Cannot Afford $28.99/M SEO? – Cheaper SEO Company 1st Page Search Engine Rankings At $28.99/M. Get Cheap SEO & 1st Page Rankings. Money Back Guarantee. Low Prices. 7 Day Client Support. All Major Search Engines.  
1, 3, bottom https://ubnc.textbroker.co.uk/content-writing-service   Struggling With SEO? – Native Speaking SEO Writers Struggling with the SEO optimization of your web project? We are here to help! Get unique, SEO optimized content. Register for free now! Native Speakers Only. Unique Quality Assurance. Your Copy in 10 Languages. Billing on a Word Basis. How it Works · ‎Become a Client · ‎Best Prices for Content · ‎Our Top Clients
03:00 am – 04:00 am
Keywords seo agency
Page & Position URL Title Description Extensions
1, 1, top https://kenektdigital.nl/services/seo   Website SEO Agency – Get Your Free SEO Audit Affordable SEO services your business needs in 2020. Get your free website SEO audit! 100% SEO check by experts! Navigating the online sphere can be complicated. Kenekt isn’t. Case Studies. Competitive Research. Custom Solutions. Real SEO Results.  
1, 2 top https://www.searchberg.com Affordable SEO Company @ $200 – Start Ranking in 30 Days SEO with Blogs , PRs, Videos & Infographics. Fast Results. Get A Free SEO Audit Report Now! Award Winning SEO Agency. Free 30-min SEO Service Consultation . No Contracts. Call Today!  
1, 3, top https://epresence.ie/services/search-engine-optimisation Local SEO Expertise – Digital Marketing Agency Cork Results Driven Digital Marketing Solutions for your Business. Book A Free Consultation!  
1, 4, top https://www.vroomdigital.ie   www.vroomdigital.ie/dmawinner_2020/choose_vroom IRL’s Performance Agency – Top 5% EMEA – 14 Staff It’s About More Than Just Keeping The Lights On. Time To Partner & Drive On Your Business!  
1, 1, bottom www.seo-agency-dublin.ie/seo/website-ranking (01) 531 4774 Dublin SEO Agency – SEO – Get Your Site Ranked Helping Clients Websites Get Found Online. Prices To Suit Most Budgets, Call Now For Info. Altitude Internet, Award Winning SEO Agency Right Here in Dublin. 30 Staff. Est 2014. Monthly Updates. Genuinely Helpful Staff. Transparent Reporting. Clients Across Ireland.  
1, 2, bottom www.matrixinternet.ie #1 SEO Company in Ireland – Increase Visibility & Sales Matrix conduct a detailed audit of your website before devising a dynamic SEO strategy. Includes keyword research, optimising content, quality link-building & update of metadata. 1250+ Successful Projects. Full Sevice Web Agency. 640 Active Clients. Working Since 2000. Email Marketing · ‎SEO · ‎Content Marketing
1, 3, bottom www.linklifting.com Safe SEO Link Building – Starting at $150/month Launch your SEO campaign in 5 minutes. Free website audit. Get results in one month. Type your website and get instant keyword analysis. New backlinks every month. Types: New backlinks every month, Expert wesbite audit, Instant activation. Questions and Answers · ‎Get Instant Quote · ‎Contact Us · ‎Case Studies Small business  – from US$150.00/mo – Basic SEO campaign · More: Small to Medium Business  – from US$300.00/mo Standard SEO campaign Medium Business  – from US$500.00/mo SEO for a meduim business
Keywords seo agency galway
Page & Position URL Title Description Extensions
1, 1, top www.vinedigital.ie/vinedigital/ireland Work With A Leading SEO Agency – Boost Your Website Traffic Call Vine Digital today. We can’t wait to hear about what you do. Ultimate Ecommerce Guide Thinking about Ecommerce? Here’s What You Need to Consider Case Studies Check out what we have achieved Growing businesses everyday
1, 2, top www.rankingcoach.com Fix your SEO for €25 monthly – Fix your SEO for €30 monthly Maximise the performance of your website with our software to help with your SEO  
1, 3, top www.pay-as-you-grow.com Digital Marketing Services – SEO | Google Ads | Social Pay As You Grow Marketing means you only pay as your targets are reached. Guaranteed…  
1, 4, top www.seo-agency-dublin.ie SEO. Get Your Site Ranked. – Dublin SEO Agency. Altitude Internet, Award Winning SEO Agency Right Here in Dublin. 30 Staff. Est 2014.  
1, 1, bottom www.darkblue.ie Web & Graphic Design Agency – Mayo | Galway For All Graphic & Web Design Needs Content Managed & E-Commerce Sites. Creative, Modern Designs. Professional Web Design. Services: Web Design, Graphic Design. Contact Us · ‎Our Work · ‎About Us · ‎Testimonials
1, 2, bottom www.virtualemployee.com SEO Marketing Agency – Save Upto 70% in Costs Attract More Business with Organic Search. Hire Remote SEO Experts . ISO Certified. Monthly Rolling Contracts. Get a 2-Week Free Trial. Get 80 Hours of Free Work. Hurry, Limted Time Offer. Services: SEO, CRO, Landing Page Optimization.  
1, 3, bottom www.adsuite.ie Making PPC Profitable For You – Top Ireland Ads Agency We make sure your campaigns are profitable & track the cost to acquire a lead or customer. Simple & quick process. Free strategy session. Dedicate communication. Guaranteed revenue. No long-term contracts. Book 10min Chat · ‎Book Strategy Call
         
04:00 am – 05:00 am
Keywords seo company galway
Page & Position URL Title Description Extensions
1, 1, top https://www.upwork.com/ppc/landing www.upwork.com/seo-companies   Hire Top SEO Companies – upwork.com Reach People. Grow Your Business. Find Elite SEO Companies. Services: SEO, Design, PR, Research, SEM, Social Media, Branding. Top Rated Sales Reps · ‎Find Social Media Experts · ‎Our Best SEO Experts
1, 2, top www.seo-agency-dublin.ie (01) 531 4774 SEO. Get Your Site Ranked. – Dublin SEO Agency. Altitude Internet, Award Winning SEO Agency Right Here in Dublin. 30 Staff. Est 2014. Helping Clients Websites Get Found Online. Prices To Suit Most Budgets, Call Now For Info. Clients Across Ireland. Genuinely Helpful Staff. Monthly Updates. Transparent Reporting.  
1, 3, top www.matrixinternet.ie #1 SEO Company in Ireland – SEO Agency Ireland Includes keyword research, optimising content, quality link-building & update of metadata.  
1, 4, top www.pay-as-you-grow.com Digital Marketing Services – SEO | Google Ads | Social Pay As You Grow Marketing means you only pay as your targets are reached. Guaranteed…  
1, 1, bottom www.thewebbureau.ie Web Bureau, Dublin – Award-Winning SEO Company We Help Local Search Engines And New Customers Find Your Business Online. Over 14 Years Experience. Proven Track Record. Large Agency of the Year. Certified Partner. Proven SEO Strategy · ‎Growth Focused Ecommerce · ‎Our Work Speaks Volumes
1, 2, bottom www.vinedigital.ie/vinedigital/ireland Experienced SEO Agency Ireland – Grow With Vine Digital Contact Vine Digital today and find out what’s possible for your business today. Tap into your online market and speak to a member of our team today. Google Partner. Data-driven. Award Winning Agency. Services: Complete Digital Strategy, Google Ads, SEO. Web Design · ‎About Us · ‎Contact Us · ‎PPC · ‎SEO · ‎Case Studies
1, 3, bottom www.semrush.com Semrush SEO Platform – Research, Analysis & Reporting Try Semrush 100% free! Kickstart your website’s SEO & boost performance. Research your competitors, find traffic-driving keywords, build quality backlinks & more. 32+ trillion backlinks. Best SEO Tool 2020 Winner. Create optimized content. Find & fix website issues. Keyword Research Tool · ‎Plans and Prices · ‎Organic Research · ‎Position Tracking TRIAL  – US$0.00/wk – Subscribe · More: offers
Keywords seo services galway
Page & Position URL Title Description Extensions
1, 1, top www.vinedigital.ie/vinedigital/ireland https://www.vinedigital.ie/seo-agency-ireland   SEO Services With Vine Digital – Boost Your Digital Presence Vine Digital provides search engine optimization services. PPC Boost your online presence with PPC Measure your results and optimize   Ultimate Ecommerce Guide Thinking about Ecommerce? Here’s What You Need to Consider
1, 2, top www.seo-agency-dublin.ie (01) 531 4774 SEO. Get Your Site Ranked. – Dublin SEO Agency. Altitude Internet, Award Winning SEO Agency Right Here in Dublin. 30 Staff. Est 2014.  
1, 3, top www.searchberg.com SEO Services Starting @ $200 – Start Ranking in 30 Days SEO with Blogs, PRs, Videos & Infographics. Fast Results. Get A Free SEO Audit Report Now!  
1, 4, top www.serpclix.com Buy Real Organic Traffic – Yes, From Real Human Clickers Leverage Our Pool Of 1000s Of People To Optimize Your Organic CTRs & Boost Rankings  
1, 1, bottom www.thewebbureau.ie Award Winning SEO Services – The Web Bureau – Dublin Target Users Searching For Your Services & Turn Traffic Into Leads – Contact Us Today. High Quality, Relevant Traffic Through Effective Planning & In-Depth Analysis. Growth Focused Ecommerce · ‎Meet The Digital Experts · ‎Our Work Speaks Volumes
1, 2, bottom www.binatedigital.ie Binate Digital – Hassle-Free Consultation Capture quality leads today and convert them into new business. Improve Sales & Leads today with Digital Marketing solutions. Start your project now! Call today. Digital Strategy · ‎Web Design · ‎Website Support
1, 3, bottom www.semrush.com Semrush SEO Platform – Research, Analysis & Reporting Try Semrush 100% free! Kickstart your website’s SEO & boost performance. Research your competitors, find traffic-driving keywords, build quality backlinks & more. 32+ trillion backlinks. Find & fix website issues. Create optimized content. Best SEO Tool 2020 Winner. Site Audit · ‎Position Tracking · ‎Plans and Prices · ‎Organic Research TRIAL  – US$0.00/wk – Subscribe · More: Offers

First Vague Observations

  • A lot of leading Agencies, #1 Companies, Best Services and low prices
  • Companies from all over Europe and the world
  • The campaigns are obviously 24/7
  • Prices in euros, dollars and pounds
  • Some spelling mistakes
  • Some poor descriptions
  • Results not directly related to the keywords: companies offering web design or PPC
  • Around 50% of the ads do not have Extensions
  • Around 50% of the ads do not have the searched keywords in the description

To be continued…


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