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SEO Smoothie Challenge

The SEO Smoothie February 2021 Work Log

SEO Smoothie Work Log for February 2021 is a boring piece of information that shows our daily efforts to achieve SEO success.

The Plan for the third month was

Create 10 new posts.According to our daily log we did 8.
Improve the Blog navigation.We created one additional menu with links to the most recent posts.
Create engaging pop-up for the regular pages.DONE.
Create 3 new How-To blocks.Only one out of three.
Create 3 new FAQ blocks.Only one out of three.
Perform regular social media activity.DONE.
Establish the KPIs and set targets.Not completed.
Create a buyer persona.Not completed.
Extend the Keywords list.We focused on next keywords: “seo agency galway”, “digital marketing galway”, “digital marketing agency galway
YouTube Presence – Create and include videos on Website and GMB.Not completed.
Backlink building.Not completed at the level we wanted.

The general conclusion is that we did not achieve to meet our expectations and as a result there is some decreasing in our average positioning.

Actually I think it is not entirely our fault – the month (February) is just too short. 😃😃😃

February 2021 average position • SEO Smoothie • SEO Agency • Ireland

Here is the full list of the work we did during the month.

01.02.2021
# Task Description Notes
1 Blog Post January 2021 Work Log  
02.02.2021
# Task Description Notes
1 Blog Post Google Ads SEO Experiment Competition research  
2 Social Media SEO Experiment – Google Ads Competition research  
3 Email Campaign Go Live Audits; Newly Registered Irish Domains of 2021-01-01, 2021-01-02, 2021-01-03  
03.02.2021
# Task Description Notes
1 Blog Post Month #2 Report Post – WIP  
2 Email Campaign Go Live Audits; Newly Registered Irish Domains of 2020-12-01, 2020-12-02, 2020-12-03 Checking for other live sites
3 Primary Menu Change Adding “Who not to trust” Blog Category  
4 Plugin Updates Limit log in attempts reloaded, Really Simple SSL  
5 Plugin Install Max Mega Menu and myStickymenu  
6 New Posts Menu Desktop expanded menu. Shows only in posts. Changes in header.php
7 Alt text issue fix Missing WordPress Gravatar alt value Changes in functions.php
8 Sticky Header Using myStickymenu  
9 Technical SEO Audit Auditing, reporting and troubleshooting Changes in  functions.php
04.02.2021
# Task Description Notes
1 Blog Post Month #2 Report Post – published  
2 Off-Page Optimization Services update in Google My Business  
3 Social Media Month #2 Report Post  
05.02.2021
# Task Description Notes
1 Key Performance Indicators WIP  
06.02.2021
# Task Description Notes
1 Child Theme Creating and publishing  
07.02.2021
# Task Description Notes
1 Blog Post February 2021 Sloppiest SEO Candidate # 1  
2 Social Media February 2021 Sloppiest SEO Candidate # 1  
09.02.2021
# Task Description Notes
1 Home Page Main Copy Update  
2 GMB New Offers: 3% and 5% discount for New Customers  
3 Keyword improvements seo agency galway”, “ digital marketing galway”, “ digital marketing agency galway  
10.02.2021
# Task Description Notes
1 Blog Post February 2021 Sloppiest SEO Candidate # 2  
2 Social Media February 2021 Sloppiest SEO Candidate # 2  
12.02.2021
# Task Description Notes
1 Structured Data Using markup to enable rich Product results  
13.02.2021
# Task Description Notes
1 Off-Page SEO Link building  
14.02.2021
# Task Description Notes
1 FAQ Contact Page  
2 Content Improvements Contact Page  
3 Structured data enchantments Logo, Video & Local Business  
15.02.2021
# Task Description Notes
1 Blog Post Backlink Building SEO Experiment  
2 Social Media “Quality” backlink building  
16.02.2021
# Task Description Notes
1 YouTube Adding link in the site  
17.02.2021
# Task Description Notes
1 Content Update “Request SEO Audit”. Adding personalized marketing touch…  
18.02.2021
# Task Description Notes
1 Structured data SpecialAnnouncement on Pricing Policy Page  
2 New Pop-up 5% Off for Galway Clients on home page  
19.02.2021
# Task Description Notes
1 Blog Post Video Schema Markup  
2 Social Media Video Schema Markup  
3 Blog Comments Allowed after approval  
4 Style Changes Blog Comment section  
20.02.2021
# Task Description Notes
1 Engagement improvements Adding CTA message on all sliders  
21.02.2021
# Task Description Notes
1 Keyword gap analysis Search Engine Optimisation Digital Marketing Agency Digital Marketing Company  
22.02.2021
# Task Description Notes
1 Research Google Shopping SERPs, Merchants Google, GMB Products & Website Product Structured Data  
2 Structured data update Reviews  
24.02.2021
# Task Description Notes
1 Blog Post Multiple 5-star reviews  
2 Social Media Multiple 5-star reviews  
       

In case you want to check how we did during the second month, please visit: SEO Smoothie Challenge month #2.

The Plan for March will be short

  • Create 5 new posts
  • Backlink building
  • Improve DA to 10 and DR to 15

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