Should we always trust 5-star reviews? The answer is more than clear
Whenever I see multiple, 5-star reviews, I’m suspicious. The same goes for websites with positive reviews from unknown third-party providers (not Google, Facebook, TripAdvisor, etc.) or websites with “John Doe” and “Jane Doe” reviews. (By the way, our other website seogalway.com uses these popular techniques)
Recently I have been doing some Keyword gap analysis, comparing my keywords to keywords of my competitors and during the process I spotted this nice example for our “Who NOT to Trust” Blog category.
Nearly 500 full 5-star reviews. WOW!
So, while browsing the internet I have seen something. I don’t want to comment on the title and description, but this something was with almost 500 full 5-star reviews.
I visited a website page designed by some Best Design Company without any contact information but with very strange and incomprehensible content, repeating “Seo Galway Ireland” from time to time…
There is no way to submit a review, but two reviews have already been proudly displayed to future customers.
I followed some links and was not surprised to see more reviews on other pages (“businesses”) of the same girls, but this time with different names.
Yeah, the website is definitely well liked by girls with really nice names! 😃😃😃
How does Google display the review information in the search results?
The truth is, all you need to show the great reviews in Google search results is just a snippet of code. It is named “Review structured data”.
There are different ways to implement it and in the following link you can see all the information about that.
The so mentioned code could look like this:
Please note that the image above is not an example of how to do it!
The presence of the company in Google My Business
I tried to find the company on Google My Business and leave a review as well, but sadly I couldn’t – may be, because they have some type of multi-location disorder.
Faking the SERPs – Rich Snippet Hacks, Penalties & Author Removal Alternative
There is a Scottish proverb that says “Do not judge by appearances. A rich heart may be under a poor coat.”
I like it a lot, but when I look for a service or product my judgment always begins with appearances. For example, if you offer an SEO service, I will check how your own website is doing. I will never take advice or buy a service from someone who doesn’t apply it on their own website.
Nowadays, it is very trendy for everyone to write about Core Web Vitals. The posts are usually more or less the same, full of new terms, but they repeat what the official statement says. Here you can see a brief and slightly different opinion.
According to Neil Patel, the FAQ schema can help your site rank higher in less than 30 minutes. Here’s an easy way to find quickly the right questions.
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