Does Google really care about user experience?
What are Core Web Vitals or so-called User Experience Signals?
Quote from BACKLINKO:
“Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience.”
This is a quote from Web Vitals:
“Optimizing for quality of user experience is key to the long-term success of any site on the web.”
Our description: Something new, meant to ruin the lives of web designers and developers, but providing great sales opportunities to all marketers. 😊
On top of that, it is not 100% clear (aside from the official statements) how much and when exactly it will affect the rankings.
Little something about the terms (metrics)
Next information is from Search Console Help
Largest Contentful Paint (LCP)
The amount of time to render the largest content element visible in the viewport, from when the user requests the URL.
First Input Delay (FID)
The time from when a user first interacts with your page (when they clicked a link, tapped on a button, and so on) to the time when the browser responds to that interaction.
Cumulative Layout Shift (CLS)
CLS measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.
Our point of view on Google Core Vitals
First of all, I want to emphasize that the user experience is very important to us! Here it is an interesting article related to that.
Second: If it is (will be) important for Google, it is very important to us, too!
Behind the curtain: It’s all about optimization or in other words, more profits with less expense or effort.
What are Google bots? – Some kind of programs that use complicated logical and mathematical algorithms, hosted on some servers. All of this requires resources to be developed and maintained and not to mention trivial expenses like electricity, for example. 😊
How can the process be optimized? I mean, crawl more places for less time.
How about creating new, faster programs or upgrading hardware to more modern and productive?
Or simply to convince the world to improve their websites because it is important for the user experience of their customers…
Bulk Core Web Vitals Testing
If you’re already convinced that you should regularly check your Google Core Vitals, we recommend using Screaming Frog and Page Speed Insights API to run a quick and easy test for every page on your website. Here is our simple How-To Guide.
In case you prefer doing it online, you can use the core web vitals test tool provided by experte.com, which allows free online check up to 500 Pages: https://www.experte.com/web-vitals