150% Increase in Qualified Leads
The Challenge:
A B2B service company was struggling to generate qualified leads from their website. Their internal team believed the solution was a comprehensive SEO audit and a new organic strategy to improve their search rankings. They were focused on fixing technical issues and building backlinks, but their core business goal was generating high-value conversions, not just traffic.
The Solution:
After a holistic review of the company’s marketing channels and business goals, our agency identified a critical misalignment between their perceived needs and their actual opportunities. We found that while an SEO strategy would yield long-term benefits, a paid search campaign could deliver immediate, high-quality leads with a clear return on investment.
We designed a highly targeted PPC campaign that used specific keywords and ad copy to attract prospects actively searching for solutions to their business problems. This directed users to a streamlined, mobile-optimized landing page designed for a single purpose: conversion. By focusing on a clean design and clear value proposition, we bypassed the need for a traditional SEO checklist and focused on the user experience that would drive results.
The Results:
The strategic shift to paid search delivered immediate and impactful results:
- 150% Increase in Qualified Leads: The targeted campaign generated a 150% increase in qualified leads within the first two months, far exceeding the client’s initial projections.
- 3.5X Return on Ad Spend (ROAS): Our carefully optimized campaign delivered a 3.5X return on every dollar spent, proving that focusing on the right channel can generate exceptional ROI.
- 25% Improvement in Conversion Rate: The streamlined landing page design, with its focus on user experience over traditional SEO elements, led to a 25% improvement in conversion rate compared to previous attempts.
Conclusion:
This case study demonstrates that a true partnership with a digital marketing agency goes beyond simply providing the services a client asks for. By identifying the most effective path to a business’s goals, we were able to deliver immediate and measurable success, proving that strategic insight can be far more valuable than a rigid, channel-specific approach.
Author of the Tool:
Marin Popov – Technical SEO Expert
- 15+ years of experience
- Over 1000 SEO audits
- More than 300 migrations