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SEO Smoothie Success Stories

Optimizing HTML Sitemaps for Search Engine Efficiency

The Challenge: Our audit of a new client’s site uncovered a series of fundamental, lazy mistakes in their HTML sitemap. It was bloated with irrelevant pages, including 404 errors, “nothing to show right now” placeholders, and self-referencing links. This wasn’t just a waste of space—it was a technical mess that was confusing search engines and diluting the value of their site’s most important pages.

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SEO Smoothie Success Stories

Fixing a Misguided On-Page SEO Strategy

Our audit revealed critical on-page SEO errors, including multiple H1 tags and a lack of video schema markup. We corrected the heading structure and implemented proper schema, ensuring their content was correctly understood by search engines.
Client Testimonial: “We thought we were doing everything right, but SEO Smoothie showed us how our on-page strategy was hurting us. They fixed the problems and our content is finally performing the way it should.”

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SEO Smoothie Success Stories

Shifting Focus from SEO to Paid Search

This case study demonstrates that a true partnership with a digital marketing agency goes beyond simply providing the services a client asks for. By identifying the most effective path to a business’s goals, we were able to deliver immediate and measurable success, proving that strategic insight can be far more valuable than a rigid, channel-specific approach.